Re-Branding UMKM Radyt Dengan Analisa SWOT

Adi Iryanto, Fajar M Adhi Pradana, Fatya Amaliyah, Indriyani Nurmalasari, Muhammad Revan, Nurlita Fitriana, Vanessa Permata

Abstract


MSMEs are business activities or businesses that are run by individuals, households, and small business entities, MSMEs need a means to showcase their products so as not to lose out in competition by other MSMEs, marketing itself must have a strong brand identity because of a strong brand. able to influence the products offered. Based on the background, it can be seen that a brand identity is very important and influential, a brand that can be conceptualized well with a strategy and a visual identity that can reflect the company and can be remembered better. To create and design a research, the selection of the right method can support the success of the research design. The research method chosen is a qualitative approach and uses a descriptive analytic method. The influence of branding in making a logo is as a form of characteristic or identity of a product, from here Radyt can apply 5 principles of an effective logo, namely simple, memorable, timeless, versatile, and appropriate.

 

Key Words: Re-branding, Logo Design, Product Identity


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DOI: http://dx.doi.org/10.33376/jdes.v1i2.1233

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