ALACER KOLEKSI RANCANGAN BUSANA TERINSPIRASI DARI FESTIVAL HOLI PADA AWAL MUSIM SEMI DI INDIA
Abstract
Abstract: Themed after the holi festival of early spring in India. This Dhuleti festival is conducted as a means for people to vent out feelings from different parts and get some physical relaxation. At this celebration, people smear each other, throw colors and waterfilled balloons are also used to play and color with each other which symbolizes one's love for all humans. Alacer's collection has a feminine style with a folklore look that refers to the fashion trend Trend forecasting 2023/2024 co-exist with the theme the soul searchers with the sub theme Rural. The collection used lotus flower motif and gradation with digital printing technique, the materials used were satin, organdy, tulle, and toyobo cotton. The colors used were pink, purple, orange, and blue. Fashion collection with embroidery details and applications in the form of sequins with A-Line and H-Line silhouettes. The market segmentation is targeted at career women aged 24-30 years old who live in big cities in Indonesia. The collection can be used for daytime parties and is semi-formal.
Abstrak: Bertemakan Festival holi pada awal musim semi di India. Festival Dhuleti ini dilakukan sebagai sarana bagi orangorang untuk melampiaskan perasaan dari berbagai bagian dan melakukan relaksasi fisik. Pada perayaan ini, orang-orang saling mengolesi, melempar warna dan balon berisi air juga digunakan untuk bermain dan mewarnai satu sama lain yang melambangkan cinta seseorang untuk semua manusia. Koleksi Alacer memiliki gaya feminine dengan tampilan folklore yang mengacu pada tren busana Trend forecasting 2023/2024 co-exist dengan tema the soul searchers dengan sub tema Rural. Koleksi busana menggunakan motif bunga lotus dan gradasi dengan teknik digital printing, bahan yang digunakan yaitu satin, organdi, tulle, dan katun toyobo. Warna yang digunakan yaitu pink, ungu, oranye, dan biru. Koleksi busana dengan detail embroidery dan aplikasi berupa payet dengan siluet A-Line dan H-Line. Untuk segmentasi pasar ditargetkan untuk wanita karir berusia 24-30 tahun yang tinggal di kota-kota besar di Indonesia. Koleksi busana dapat digunakan pada acara pesta di siang hari dan bersifat semi formal.
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DOI: http://dx.doi.org/10.33376/jdes.v3i1.2085
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